Wednesday 5 January 2011

Evaluation


Q1. Who would be the target audience for your media product?

The audience for my Radio show are local (Wigan) peoples of age 30 upwards. This is simply because of the contents of the broadcast. I addressed the audience by using presenters and some of the people who were interviewed, who have Wigan accents. This gave the show a sense of belonging and also recognition as to where the broadcast is coming from. The accents give the show a genuine local feel and so people from the local area will listen in, as they will only really hear news and weather that could/would affect them in their area. The general tone of the programme was to be local people talking to other local people – establishing a dialogue with the regional audience.




Q2. How does your media product represent particular social groups?

It represents particular social groups/ages (ages 30 onwards) because of its contents and choice of music etc. The news and type of news is aimed at a more adult audience because of its more sophisticated language and fast pace. The music which is played from the ‘Live Lounge’ is a slower cover of ‘Use Somebody’ by the ‘Kings of Leon’ which would connect more with the listeners, and their preference of music. There is also a range of ages with our presenters and people who are heard in the show, ranging from 16 all the way up past the target audience’s age. So, my broadcast represents the social group of a listener (target audience, 30 plus) by having aspects which would attract that particular group to listen to the show, through preference. Quite a mixed social group was our intention with us using a vocal register that would emphasise our ordinariness and even though we were broadcasting news, we still wanted to maintain an informal semi-colloquial style.




Q3. What kind of media institution might distribute your media product and why?


The BBC would be apropriate broadcasters to distribute our media product because it fits into their genre. This happens to be an older audience, more so in the local broadcasts. It also has similarities from the actual contents within the show; the pace and the news features. These are similar to what the BBC have- a steady pace and clear, conversational language choices. Though we have chosen to make our show a little less formal, we still find it to fit into this genre. There aren’t any advertisements in our media; neither does the BBC have any. These are just a few similarities to the contents in our media to the BBC’s. We see the institution as being BBC regional radio modelled very much on BBC Radio Lancashire.



Q4. What have you learnt about technologies from the process of constructing this product?



The process of creating this media broadcast has been very technical. I have learnt how to use the outside recorder; for recording outside broadcasts. For example; when I am in Wigan Town Centre for Remembrance day. Also, how to use ‘Adobe Premier Pro’; for editing clips and putting the final piece together. How to operate Audacity; to record in the studio and also to record sounds from the computer to put onto the broadcast. And lastly, the recording Studio itself; using the microphones, headphones and the other essential machines and software.


Q5. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back to the beginning of the project and to now, I have learnt about media in the world. What it needs to consist of and that you need to keep the listeners happy throughout the whole broadcast. I also learnt that music, voice and tone are very important. If someone has a boring voice no-one will want to listen. If the music is not suitable for the target audience then the radio show is not meeting its targets and it will not have an audience.

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