We have been looking at the logos for a number of different radio stations in our area. The first one we looked at was galaxy radio:

Here is a link to the galaxy radio website: http://www.galaxymanchester.co.uk/
As you can see, the colours used in the logo are bright and vibrant which would appeal to the younger generation. The name 'galaxy' is also quite punchy and interesting and implies something fun and modern. The home page on the website also strongly appeals to the younger generation as it is very contemporary and the pictures feature modern and new bands showing that it is not a radio station that would play older music or music that would generally appeal to the older generations. The layout is also quite informal and quirky.

In contrast to galaxy radio, we looked at smooth radio station. Below is the smooth radio logo and a link to the website.

http://www.smoothradionorthwest.co.uk/
The logo for smooth radio is quite boring and basic with the caption being 'go with the flow' implying that the radio has quite a laid back feel and that the music being played will be an easy listen and stereotypically for an older/more mature audience. In contrast to the galaxy radio website, the Smooth Radio website has a more formal and boring layout and there are no images of singers/celebrities. The website also features a number of different adverts offering prizes such as cars/holidays/cash which would obviously not be an ideal prize for the younger generation, and more for older people.