My video is different to other forms of media as it is not cutting to other shots as often as modern cinema, I leave some shots fora while so that the audience can absorb surroundings and not be placed off guard. I have made it so the audience can see everything but are still unaware to what is going on through the use of plotline. Uncommon to the usual continuity editing, I also used flashbacks to convey the story to the audience. My opening is uncommon and challenges other forms of media in the sense that it opens with a busy street and town and develops focussing onnature, with close ups of tree lines and plants. This was to outline the contrast in settings, as the opening takes place in her house but the flashback takes place in a forest.
My piece develops conventions of real media products as I use several close ups and point of view shots as opposed to the common over the shoulder shot, in some scenes. I decided to use these two different approaches so that the audience could see there was more to this film than met the eye and that the plot will develop into far more interesting things after the opening.
How does your media product represent particular social groups?
The cast members in my film are all female, as I wantedto present to the audience two different types of females in my piece. The horror genre film is mainly dominated by women or ‘scream queens’, in my film I present teenage girls in a new way, as I represent the social group of female teenagers as varied and different, none of the girls seem innocent as the girls are growing up and becoming more adolescent. Therefore I present them as harsh and argumentative when really they still are innocent underneath.
What kind of media institution might distribute your media product and why?
Independent British film companies would most likely distribute my media product as my film is and would develop to be a gritty, British independent thriller. Production companies such as Film 4 or even possible BBC Films would be the main two that would most likely distribute it.
Who would be the audience for your media product?
The typical audience for my piece would be a young man as it is stereotypically young men who like the horror/thriller genre. It would appeal to men between 15 and 30 years old. People who liked films such as Sorority Row (a typical horror film with the majority of a young female cast and a subtle stalker/killer plotline) and Monsters (a cheap horror/thriller film, filmed with one camera and a shaky, intense story). My film also plays on the fact of not knowing who the killer is and on the fact of who may or may not be dead, similar to ‘And Then There Were None’, a film based on the novel by Agatha Christie. Therefore it is those type of people who stereotypically be interested in watching/buying my film.
How did you attract/address your audience?
I attracted my audience by opening with scenes of a town area, presenting a sort of establishing shot to where my piece is to take place. I then cut to images of nature, possibly to suggest that nature is a potential threat of the film. I used close ups and pulled the focus within the piece to create odd images and so the audience could analyse every detail as they are to do that later in the film through the plot. I used establishing shots to attract the audience and addressed my specific audience by using the common cast of females and tense arguments from the beginning.
What have you learnt about technologies from the process of constructing this product?
In the production and editing of my piece I learned how to use Adobe Premiere Pro CS4, in this programme, I learnt how to edit the video, edit the audio, add in effects such a dissolves and cuts, how to apply text and above all how to use and create subtle continuity editing.
In the picture above it shows how I added the text, I selected a part of the timeline and edited the text so I knew where it would be applied onto my film. I also learned how to use the camera which was a Panasonic HMC41E which uses the AVCHD High Definition recording format, which I used to film my piece and even edit within the camera as I added blur and sharpened a few scenes with the camera. The camera allowed me to film my piece in different orders, which was a new experience.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
My film preliminary task was a short piece conversation, following a character walking to a room and then speaking to another person. In this process I learnt the 180 degree rule and how to cut efficiently so that the character is at the right side of the screen. In my prelim I made the mistake of ‘crossing the line’, luckily for me, I learnt from this mistake and now made sure the character is in the right position, saying the right thing at the right time. From the prelim I have learnt to edit the audio so that it sounds correct such as using the same audio track after a cut so that the cut is less noticeable, I was able to use this in my completed product.
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