Who Would be the Audience for Your Media Product?
Our most likely audience would be the local community of the Northwest, Greater Manchester, and the Lancashire County, An audience that ideally would be listening to the news as they either are driving to work/college/university/schools as this is a morning broadcast as we state in the opening lines of the show. Our audience would tend to those driving in the early hours of the morning as radio is mostly listened to while in the car. However we also target those who are either more adapt at technology or prefer looking at news on the internet by advertising the shows selection of podcast on the website and the website itself.
We tried also to aim for a young target audience as well by including the student protests stories and entertainment news.
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