Internet Research

I used the internet as a part of conducting my research to see how other successful music magazines manage to hit the correct audience and stay in business.

There is a wide variety of different music magazines usually due to the many different genres of music. A list of popular magazines are listed below:

Smash Hits- Pop Music

Kerrang! - Heavy Metal

Kingsize- Rap-Metal Crossover

Klub Knowledge- Club Music

Hot Press- Rock

Gramophone- Classical Music

I also looked into costs when I did my research because I noticed that many magazines range dramatically in prices. I saw that costs become more expensive as the company expands its size and distribution. They also have to take into consideration how much their target audience is willing to pay to read their magazine. For example if Smash Hits was a dear magazine, there is a chance of completely washing out their audience because young teenagers and children do not earn any money, therefore wont be able to spend money on a magazine unless their parents buy it for them.