What kind of media institution might distribute your media product and why?

I think the media institution that would distribute my product would be IPC Media. IPC Media also distribute magazines such as 'NME' which I think my magazine has similar genre, theme and context too. They aim their products to no specific audience as a whole but classify each media brand under divisions, for example Women's Magazines etc. Their website also collects 14million users every month, making this a good platform for my magazine to be advertised on if IPC were to publish my magazine, as it could help it to gain a readers and a reputation.